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| Stephen Bly |
Stephen Bly
Copyright©1994
Long before radio and TV, even among the cowboys and
ranchers of the Old West, brand names meant something to them.
John B. Stetson made beaver hats with high crowns and wide
brims like no one else. A man only had to buy one Stetson in his lifetime,
unless a footpad or sneak thief stole it.
Another man named Joe Justin settled into Old Spanish Fort
in 1879 on the Texas side of the Red River and began making boots. Without help
from advertising agencies or basketball star endorsements he managed to gain
such a reputation that a pair of Justin's still denote distinctive boots.
